## The Design Conference brings together leading designers, founders, artists and cultural voices, each offering a glimpse of what’s possible. In 2026, we created the film opening the event. The brief was simple: leave the audience with a sense of divine euphoria about what they do and the power of their own creation. Inspired by Greek mythology and the legend of Pegasus and the nine muses, we explored Hippocrene - the sacred spring said to be an endless source of inspiration. The film positions TDC as a modern Hippocrene - a place overflowing with ideas, perspectives and possibilities - and invites the audience to drink deeply from it.
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